DETAILED BOOK OF EXECUTION

Introduction to online

Online shopping (sometimes known as e-tail from “electronic retail” or e-shopping) is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. Alternative names are: e-web-store, e-shop, e-store, Internet shop, web-shop, web-store, online store, online storefront and virtual store. Mobile commerce (or m-commerce) describes purchasing from an online retailer’s mobile optimized online site or app.

THe history of online e commerce

English entrepreneur Michael Aldrich invented online shopping in 1979. His system connected a modified domestic TV to a real-time transaction processing computer via a domestic telephone line. He believed that videotex, the modified domestic TV technology with a simple menu-driven human–computer interface, was a ‘new, universally applicable, participative communication medium — the first since the invention of the telephone.’ This enabled ‘closed’ corporate information systems to be opened to ‘outside’ correspondents not just for transaction processing but also for e-messaging and information retrieval and dissemination, later known as e-business.[2] His definition of the new mass communications medium as ‘participative’ [interactive, many-to-many] was fundamentally different from the traditional definitions of mass communication and mass media and a precursor to the social networking on the Internet 25 years later.

In March 1980 he went on to launch Redifon’s Office Revolution, which allowed consumers, customers, agents, distributors, suppliers and service companies to be connected on-line to the corporate systems and allow business transactions to be completed electronically in real-time.

During the 1980s[4] he designed, manufactured, sold, installed, maintained and supported many online shopping systems, using videotex technology.[5] These systems which also provided voice response and handprint processing pre-date the Internet and the World Wide Web, the IBM PC, and Microsoft MS-DOS, and were installed mainly in the UK by large corporations.

Michael Aldrich (22 August 1941 – 19 May 2014) was an English inventor, innovator and entrepreneur. In 1979 he invented online shopping to enable online transaction processing between consumers and businesses,[3] or between one business and another, a technique known later as e-commerce.

Tim Berners Lee

The first World Wide Web server and browser, created by Tim Berners-Lee in 1990, opened for commercial use in 1991. Thereafter, subsequent technological innovations emerged in 1994: online banking, the opening of an online pizza shop by Pizza Hut, Netscape’s SSL v2 encryption standard for secure data transfer, and Intershop’s first online shopping system. The first secure retail transaction over the Web was either by NetMarket or Internet Shopping Network in 1994. Immediately after, Amazon.com launched its online shopping site in 1995 and eBay was also introduced in 1995.Alibaba’s sites Taobao and Tmall were launched in 2003 and 2008, respectively.

International e-commerce statistics

Statistics show that in 2012, Asia-Pacific increased their international sales over 30% giving them over $433 billion in revenue. That is a $69 billion difference between the U.S. revenue of $364.66 billion. It is estimated that Asia-Pacific will increase by another 30% in the year 2013 putting them ahead by more than one-third of all global ecommerce sales.[dated info]

The largest online shopping day in the world is Singles Day, with sales just in Alibaba’s sites at US$9.3 billion in 2014.

Online History- Until now we have discussed how internet and its predecessors came into existence. Unlike other text books i would suggest you to go on the internet if you are intrested more on knowing how the internet came into existence. Idea of this book to give you working knowledge of the mechanism of advertising and the post sales working. I hope this book would be great in understand the underlying concept of the e commerce not just the online marketing.

Current Scenario- Detailing out the spends industry Wise

New Delhi: The online advertising market in India is projected to grow 30% in the current fiscal year as advertisers warm up to the more measurable nature of the digital medium that helps brands understand their advertising campaign’s popularity and success in real time.

The total value of the online advertising market in India is expected to increase to Rs.3,575 crore in the year ending 31 March from Rs.2,750 crore in the year earlier, according to the latest Digital Advertising in India report, jointly published by lobby group Internet and Mobile Association of India (IAMAI) and IMRB International, a market researcher.

The Internet and new media space in India continues to remain dependent on revenues from advertising, according to the report.

This high growth can be attributed to the increasing advertisement measurability which is both quick and effective. The online advertisements follow a cycle of activities which can simply be summarized as planning, targeting, engaging and measuring,” the report said. “ Out of these, measuring is the main aspect that is aggravating the usage.”

In addition, the increasing adoption of mobile devices, connectivity and improvements in broadband infrastructure will lead to increased investments in more content rich advertisements formats such as video and social media advertisements.

Currently, search (30%) and display (23%) advertising contribute a lions share to the total online ad market in India. But spending on both search and display advertising are expected to go down as newer forms of digital ads emerge. Ad spending on mobile devices are growing at an annual average pace of 46% while that on social media are growing at an annual rate of 41% and stood at Rs.385 crore and Rs.495 crore in March, respectively. Spending on video advertising online have reached Rs.330 crore and is expected to grow at an annual pace of 56%.

“Mobile advertising in India is the fastest growing among all verticals in the digital advertising space. This is primarily because consumers are spending more time on mobile Internet activities as compared to desktops, subsequently growth in desktop Internet is fast getting saturated,” said Praseed Prasad, national trading head, digital media, at GroupM, a media buying agency of WPP. Growth in the e-commerce category and their ad spending on digital media are the highest contributor to online advertising with Rs.495 crore worth of revenue, followed by telecom and consumer goods and durables.

“Digital marketing is effective for a few reasons. Most important being that it is measurable and you can granularly measure every penny that you have invested. Your efficiency goes up dramatically. Its also gives flexibility to scale up and down according to the campaign performance. Fashion and lifestyle works well through social media advertising while the electronics category does well through search related advertising,” said Sandeep Komaravelly, senior vice-president, marketing at Snapdeal.com, an online retailer.

It also becomes imperative to use digital media for the e-commerce industry as it can result in immediate online sales by directly clicking on the ad, added Komaravelly.

Meanwhile, the telecom sector, which contributes Rs413 crore to the online ad ecosystem, believes that their new wave of consumers are all online.

“One clear trend that’s happening in telecom is the continuous increase in data consumption and decline in traditional revenue sources of voice and SMS. Data is essentially apps and web usage which means the next generations of our consumers is spending their time online hence it makes sense to target them online. They now consume music online, watch videos online, text using apps so therefore our money is shifting from traditional avenues to digital,” said a marketing executive of a telecom company who spoke on condition that neither he nor his frim be named.

Top DOmain of spend

Indian digital advertisement spend outperformed expectations in 2015 and is expected to cross INR 255 billion in 2020, states FICCI-KPMG Report 2016

Overall, the Indian media and entertainment industry is estimated to touch Rs 2,260 billion by 2020; consumption of online video content is up from 49 to 66 percent over the last year. These findings are a part of the recently released annual report on the media and entertainment (M&E) industry by market research and audit firm KPMG and lobby group Ficci (Federation of Indian Chambers of Commerce and Industry).

The report titled ‘The Future: Now Streaming’ was launched at the annual media and entertainment industry event Ficci Frames in Mumbai. (Download the extensive report here)

The report says that the Indian M&E industry is expected to grow at a CAGR of 14.3 percent to Rs 2,260 billion by 2020, with advertising revenues expected to go up to Rs 994 billion at a CAGR of 15.9 percent.

In line with the trends seen in digital media across sectors, digital advertisement spend outperformed expectations in 2015, growing almost 38.2 percent over 2014 to reach INR 60 billion. It is expected to cross INR 255 billion in 2020.

Television registered a 14.2 percent growth led by strong growth in advertising at 17 percent. Radio continued its strong run with a 15.3 percent growth in 2015. Following the new stations licensed in Phase 3 and consolidation in the industry, Radio is transforming from a ‘coverage’ media to a ‘reach’ platform. (You can find out more insights about other sectors by downloading the report, Lighthouse Insights has focused on the Digital and Social Media findings here.)

Digital advertising spends are increasing due to the increasing budgets to engage customers through the digital medium. This is also backed by Continued allocation of spend from e-commerce companies and a significant rise in consumption of video on-line, a category that tends to attract much higher CPMs.

Video has moved up the charts, driven by new launches such as Hotstar, much better monetization across platforms and high CPMs on premium content. This category should continue to see significant growth till 2020 as more and more premium content is monitised on OTT platforms. We have already seen almost every TV player is out with an Over the Top Video service.

With the growing smartphone penetration, content consumption behavior is now being driven by smartphones. This has led to increase in mobile advertisement spends which has reflected a significant growth. In 2015, mobile advertising spends were estimated to be at INR 9 billion, is now expected to grow at a CAGR of 62.5 percent to reach INR 102.1 billion by 2020.

Giving more insights on the digital advertising segments, the report states search and display continues to take the largest share of the market mainly driven by volume. “Given that this segment is maturing (in relative terms) and continues to see lower CPMs, expectation is that this segment will grow slower than the category.”

Another strong factor for the growth of digital advertising market is driven by the new found love for OTT video services. While it is a true fact that 90% of households in India have a television set, still watching other content on laptops and smartphones based on individual choices has been a key trigger for increasing adoption and usage of OTT services. Besides Improvement in mobile broadband infrastructure, gradual reduction in the cost of internet and increase in smartphone screen sizes are driving consumers to shift their viewing preferences to mobile.

The video on-demand market in India is at a cusp of a meteoric take-off, thinks Gaurav Gandhi, Chief Operating Officer, Viacom18 Digital Ventures which joined the bandwagon of growing number of video on demand services in India with the launch of VOOT. He further adds that the numbers already are substantial, but the next 24 months will drive this up manifold driven by much improved mobile data speeds, reduced data prices, fixed line broadband growth and large OTT services investing heavily on marketing and content.

“The immediate term opportunity is advertising led, with digital video advertising expected to become close to USD1bn market by 2020. On the pay side, while the market will be smaller in the short run, the opportunities lie in specialised and sharply targeted subscription services as well as transactional VOD. All this will be aided by much reduced data prices (or bundled data and content packs) as well as digital and mobile wallets as payment modes.”

This growth is happening at a time when the country has the slowest average Internet speeds in Asia Pacific. According to a third quarter report by Akamai, India had an average of 2.5 Mbps Internet speeds whereas South Korea has the highest speeds at 20.5 Mbps in the region. Globally, India ranks at the 116th position.

Nonetheless, mobile is paving the way for video consumption. Mobile data traffic grew 50 percent in 2015, driven by 85 percent surge in 3G data traffic. This growth is largely on the back of surging consumption of videos, with approximately 40 percent of mobile data traffic being driven by video and audio consumption.

While these new platforms continue to grow and stabilize, YouTube is taking the lion’s share of video advertising in India. YouTube continues to lead with maximum share of the online video viewership and online video advertising revenues, while other OTT platforms currently occupy only a small portion of this pie.

According to Google:

YouTube’s total viewing duration has grown 80 percent over the past year in India with 55 percent of YouTube’s watch time coming from mobile devices and hours of content uploaded from India growing by 90 percent. On YouTube, entertainment-related content (film, TV and music videos) continue to take the lions share, contributing 90 percent of viewership on the Top 100 YouTube channels. Education and health-related videos are growing and likely to be the future growth drivers on YouTube.

With such positive growth Digital advertisement spend per capita in India still continues to significantly lag behind global economies. U.S., China, Japan, Germany and U.K. are the top five spenders on advertising. According to the current growth assumptions, India is expected to be about 0.6 percent of global digital spend in 2015 indicating significant headroom for growth.

Challenges such as ad blocking have increased by nearly tenfold to 181 million between 2010 and 2015. While active advertisement blockers account for merely 7 percent of the total internet population, it is becoming a widely adopted practice by consumers to avoid watching unwanted content while carrying out their daily activities on the web.

2015 wasn’t a great year for publishers to rejoice across the globe, specifically US and Europe. Global publisher problem of Ad-blocking or ad filtering with the use of apps is yet to hit Indian publishers. With digital reaching double digits in terms of users in the country, the industry has witnessed continued growth in views from social media and ad dollars being invested by businesses.

In India where digital is still evolving, ad blocking problem isn’t that rampant but publishers are not leaving any stone unturned to scare the reader out of her mobile/web reading experience. Currently the ad blocking penetration in India is at 2% (4 million) and this number will grow rapidly.

Nevertheless the report states that the future is digital – currently, in India, digital advertising constitutes about 12.6 percent of the total advertising market in 2015 and is expected to grow to 26 percent of the total advertising market by 2020.

“Increasing second screen consumption, growing mobile internet and device penetration and technology innovations will drive digital advertising growth at a CAGR of 33.5 percent over the next five years.”

THE SEARCH ENGINE

Methods

SEO- Search engine optimization is process of optimizing your website to rank in search results of major search engines namely, google bing& yahoo. Stastically google is major search engine as of now and other two are sturggling for survival namely bing and yahoo. While writing yahoo, it was bought by Verizon.

BIng again hasnt caught up the atention of the people the way i expect. Personally i liked bing and find it less intrusive then google. DUck duck go and wolframALpha is not popular among general users.

As stated , GOogle being the top notch search engine for this books sake we will only look into optimizing for the Search engine namely google and bing.

There are thousands of good resources on the internet example search engine land, search eingine genie and other links which i will provide after finisheding the book.

For a practical understanding of the SEO works, i will demonstrate it using a demo website called motolive.in . Becuase you know its my choice. Before even we start working on the seo part i want to take you on a 60 day journey and practical outcome of my efforst and tools used to helpme down the line.

Reason why i am doing it is i have read lot of articles which show us the analytics and how they achived this feat of getting that much of traaffice on their blog or website but rarely someone would show it from day one. By doing this i am challenging myself to show the real implications of the same with the user. Search engine traffice is most geninue and worthy traffic everybody should look to acquire.

I have friends working in this domain who start with SEM campaign but also invest heavlity in the SEO activities because SEO takes times to show up the results (based on my recent discussion with online load provider) . i met with the marketing head of the company and during the conversation he suggested that initially they had tough time because of ever increasing CPC and no logic in minimum Cost of rising clicks and decreasing netpull as customer tend to be very fickle in certain business domains.

Please remember this book it practical guide. Its not a theory its all about doing it and SHowing it and then letting you go on and explore more. I will not give details of how search engine work and what is the logic of algorithms used to optimize and sort the search queries or whether the search queries of the user are being indexed also in google searvers. These discussion and questions are better off for onine searches and forums where better technology experts could ansswer far better than me on the subject. This book intends to discuss primarily the Marketing aspect of the search eingines and how to become expert in the online marketing domain.

Lets get started and start the whole process of setting things ups from bottom up , from A to Z and measuing all the activity in the meantime.

After lot of discussion with people who were intrested to learn about online marketing, TYpical problem that all of them faced was they didnt have a website or blog to start with to hone their skill to build it and use it as their Guiny pig.

As i belive people tend to put off by the idea of learing online marketing on someone elses website or blog. Being owener of the test is different feel althoughter hence i thought i will not just write about the Online maIrketig but also show the users how to setup the websites, how to intitate th SEO, SEM & Social media, EMail marketing call center, CRM , Reports to be confgured to show it to the managment on how things are working on the online front.

I have also worked on the analytics part of the online marketing. In short i have given up all the tools required to you get started and actully be master of the online market place.

Setting up our website

Buying domain

We bought our domain name motolive.in for the test purpose. I am sure how to buy a domain name is not an issue for most of the people. Without assuming anything, still i will take you to the buying journey of domain.

There are many places on the internet from where you can buy domain , for me i have bought most of my domains from internet site called bigrock.in and godaddy is also good option for the users.

Since showing how to buy a domain online would be too much spoon feeding i have gone ahead and bought the domain from GODADDY Online and updated the Name Servers.

Buying Hosting panel – Cpanel in our case

For hosting purpose i want to use a free host Hostinger.in they also have very good paid hosting plan. This hosting is good to have since you can upgrade to the paid hosting the moment you find the need to upgrade it to better server specs.

In the free version of the hosting, HOstinger is providing 2 GB space and 10 GB of bandwidth monthly which is good enough for me to build and test my website before i move to the plan. I recommend most of the users to upgrade the hosting as the free plans and only good enough for testing not actual hosting but for the purpose of the book i would go with hostinger for seting up the motolive.in blog

You can signup using the google or facebook auto log-in feature which i have done for setting up the hosting panel.

Select the Free plan and setup the domain , instead of subdomain. I am not recommending using the subdoamain which is being provided by these free hosting providers is because they are not easily indexed by the search engines as most of them look spammy to the search engine hence sudomains of such kind are strictly no for the any reader of this book.

.TK cz.cc and co.cc domains were de regrestered from the search results couple of years back because most of the sites were dubious in nature and were spammy made for ads. Also such domains do not have any contact details or authencity associated with them hence i would highly recommend not using such domains as part of free. For further reading please use https://blog.sucuri.net/2011/06/google-blacklisted-all-the-cz-cc-domains.html

ONce we come back to registration form , Hostinger usually has spam filter measure which will ask for the detail of the website and robot check form to click and submit.

After setting up the account you will be required to update the name server. Name servers are provided by the host to connect to your domain name provider.

What Is a Nameserver?

Every website in existence has an IP address, which is how computers look them up. But to make it easier on us humans, we can get to websites by using domain names instead.

Nameservers are part of DNS, which stands for “Domain Name System.” The DNS is a database that works like a phone book for computers: it converts a domain name, such as “www.example.com,” to a machine-readable IP address, such as “22.231.113.64.” The DNS is maintained by several organizations, including IANA (Internet Assigned Numbers Authority) and ICANN (Internet Corporation for Assigned Names and Numbers).

Whenever you type a domain into your browser, nameservers provide the IP address of the domain to your browser. If the DNS didn’t exist, you’d have to memorize strings of numbers for every website you wanted to visit.

In a nutshell, a nameserver is any server that has DNS software installed on it. But usually, “nameserver” refers to a server owned by a web host that is specifically used to manage the domain names associated with their web hosting customers.

When it comes to your own domain, your domain’s nameservers are used to point any traffic that types in your domain name to a specific web server at a specific web host.

Here’s how it would work when you visit your own website, let’s say www.example.com:

You type “www.example.com” into your browser.
Your browser uses DNS to look up the nameservers for www.example.com.
The nameservers ns1.yourhostdomain.com and ns2.yourhostdomain.com are retrieved.
Your browser uses the nameservers to look up the IP address for www.example.com.
Your browser gets the response: “22.231.113.64”
Your browser sends a request to 22.231.113.64, including the specific page you’re trying to reach.
The web server hosting your website sends the requested page to your browser.

Once you change nameservers, it can take up to 48 hours to go into effect, though it typically takes about 4-8 hours in most cases. This delay is called “DNS propagation,” and exists because it takes time for each DNS server to update other servers around the world about the change.

On a wider point, you may encounter problems if you share nameserver information with spammy domains, although the jury’s out on the extent of the damage that it causes.

Setting up name server

Once you have registered your domain name on the hosting panel, you will be notified by the CPANEL that your domain is not pointing to the hosting servers thus it will be unable to work on the services such as FTP email and webhosting for your files.

Please note – Its takes 24 to 48 hours for DNS propogation to take up when the change is submitted.

Setting up the DNS and NS Records.

As discussed above in the paragraph we would require to update the name servers of the hosting on the Domain name providers DNS Managent section.

Ususally the name servers start with NS1 Or NS2. Once you have updated name servers which take around 24 to 48 hours to reflect for your domain.

To confirm whether the DNS has been updated or not, visit Whatsmydns.net or any other website which shows the stats of the DNS propogration of your Domain.

Other good tool you could use is tools.pingdom.com but for now whatsmydns is good enough for our purpose. Check to see the records as given below. Remember to select the NS from the drop down on the right hand side.

Click on the search button which will show whether location wise DNS has been updated or not. Green check mark signifies the status. We had done this update around 24 hours back hence it is showing updated in most of the place.

In case if the name server records havent been updated it will show red mark on where currently there is Green check box is located. All the places needs tobe green checked as its critical for us to host and run critical functions of the our hosting panel. Once this setup is done , we will now move toward choosing our CMS or and configuring it on the server.

I hope this has been a nice journey uptill now. We will keep simplifying things for the noob to expert users as well as a practical guidlign of from A To z

Choosing the CMS

For ease of use and configuration i will be choosing WordPress as CMS.

There are few reasons why i would like to go for wordpress as CMS and Ease of installtion for the sake of this book is paramount. There are few important aspects which influenced our decision for finalizing wordpress

I don’t know why the power of WordPress is still being so under-rated after all these years, because I believe this beloved software was responsible for business owners no longer being held hostage to their designers and virtual assistants. Owners could easily learn the basic operations of adding and changing content on their websites. And, that changed the industry!

Here are 35 reasons why WordPress websites are better than traditional websites for authors, speakers and business owners today in a very trying economy.

Save Money – No longer do you need to send the most basic text changes to your designer or even have your designer add new pages or blog posts for you. Make the edits yourself whenever you want and save the money you would’ve paid your designer for more important things by adding new content on your own. Times are tight and managing your own text, photos and video for your website is a great way to contribute to saving costs.
Greater Accessibility – Make changes or add content from any computer in the world with Internet access and a browser—without the need for additional software or fixing firewall settings.
Speed of Communication – Since you don’t have to wait a few days for your designer to make basic changes, the content on your website can be altered immediately by you, thereby giving your website visitors the most timely and current details possible.
Design Consistency – WordPress uses a themed approach to design and layout. You would either purchase a pre-designed theme or have one custom designed to your unique branding. Then the design theme is added to the WordPress files. No matter how many pages or blog posts you add to your site, the theme setup assures your look and feel will be consistent throughout so that your visitors stay focused on your message rather than being distracted by multiple layouts.
Design Flexibility – If I bring up “consistency” as a benefit, then I should also include design flexibility. Not only can you have a single theme to provide the consistency you may want, but WordPress also provides powerful flexibility so that you could have a whole different theme and/or layout for every single page of your website…if you really wanted to. More commonly requested is to have sections of websites have a similar layout with different color themes, which is much easier to achieve. I’ve worked with some high-end professional speakers, though, who have demanded multiple design layouts within the same site to display their on-stage presentation creativity, for example. Even in those cases, WordPress has proven to be capable of providing diverse design throughout the website.
Mobile Readiness – No need to produce a second Web site just for mobile users. WordPress automatically recognizes if a person is viewing the site through a web browser or mobile device and configures the content to be viewed on either.
Easy Setup for Mobile Responsive – Notice in the “mobile readiness” benefit, I didn’t describe WordPress as an out-of-the-box “mobile responsive” software. You have to use a mobile responsive theme, a plugin that converts your site’s appearance to mobile responsive or customize your CSS file(s) manually for true mobile responsiveness. And, don’t forget that you will need a mobile responsive design to achieve a truly mobile responsive WordPress website. My point is that WordPress gives you options for producing a mobile responsive website and that is one of the greatest reasons WordPress should be considered. The trend in website design these days is to create your website to be viewed on mobile devices first…and desktops and laptops a far distant second. Can you believe we’ve come to that??!
Better Time Management – Add content and then schedule those posts to publish on your site on whatever day and time you want. You could write an entire 12-week e-course, for example, break it up into 12 pieces and have each automatically post to the site at the same day and time each week for 12 weeks.
Ease of Membership Site Rollout – With the addition of a few plugins, a WordPress blog can evolve into a full service membership site with as many levels as you would like.
Social Networking Friendly – Automatically integrate your blog posts with social media like Twitter, facebook, Linkedin instead of having to go to each one, login, and make a post that you’ve just added something new to your website. [2016 Update: We do not advise auto-posting from blog to social. Customizing your posts for Twitter, Facebook and LinkedIn and including your URL link in the post produces much better engagement results.]
Engage with Current Media – Easily add audio and video to posts and pages.
Creative Welcoming – Integrate any design within an hour or two in comparison to other CMS (Content Management System) tools that all look alike because of their stringent design constraints.
Ultimate in SEO Friendliness – The construction of WordPress blog code is consistent and streamlined without excessive HTML code that Google finds very inviting for indexing. Sure, it’s not as streamlined code as manually coding out a website. But, as long as you provide the other essentials of search engine optimization, WordPress will be accepted by Google’s spiders. Plus, with the right setup, you’re able to customize every page or post you make to give you the highest possible probability of getting your pages in high search results positions, which is still not always the case with home-grown CMS systems even in 2016.
Inspiring – Participating by adding posts and pages and managing your own content becomes “fun.” When you see the results from your OWN efforts instead of farming out everything, you become fueled even more to add content, posts and pages on a more frequent basis.
Search Engine Magnetism – As a result of your inspiration to post content more often, your frequency of contribution will attract Google robots and other search engines like magnets. The robots will search your entire site every day looking for new content and new pages and changes they can index. New pages get indexed in hours or even MINUTES when you commit to adding new content over time. Many of our HereNextYear posts have been published and displayed on Google’s organic search in under 10 seconds! Try that with a traditional Web site!
Growth potential – No need to update navigation when you add pages; links to new pages will be added automatically based on what “category” or categories you assign your posts and pages to. This all happens in the admin area instead of manually editing javascript menus and complex PHP include files.
Insanely Fast Learning Curve – Learning to edit content, post new pages, add photos and images is as easy (maybe even easier) than using MS Word. Figuring out these simple procedures on your own would only take a novice a few hours. With initial one-on-one training by phone from an expert WordPress trainer like we offer at HereNextYear, all of these functions can be performed by YOU in under an hour…even if you have no design or programming experience. There are two and three FULL-day classes just to learn the BASICS of Dreamweaver or HTML coding. I know…I used to teach them! WordPress blog software is by far, the easiest tool to learn how to maintain content on your website.
Improved Security – One of the arguments “against” WordPress or other blog software the use of plugins. Plugins are small add-on programs to enhance the capability of the blog software. The supposed threat is that hackers can break in to your website through these plugins. But, the exact opposite is in fact true: If you have the right people involved in the setup of your WordPress installation, your blog site can be hacker-proofed equally to a traditional website. How can that be true? Because there is an actual process to what is called “hardening” a WordPress installation. But, you just don’t hear designers or developers hacker-proofing traditional websites even though FTP and cPanel accounts can be just as easily broken into when simple usernames and passwords are used. See the difference?
Plugins and WordPress Version Updates are Easier Now – If security has improved, we need to feature the benefit of auto-updating. Remember, plugins and WordPress are software. They get updates and upgrades just like all other software. The need to update and upgrade WordPress software and associated plugins has long been considered a negative in WordPress world. Over the past year, website hosting companies have gotten wise to this and now offer what’s calledManaged WordPress Hosting. We offer two types of Managed Hosting through Here Next Year that are defined more fully on our hosting details page. Almost all hosting companies offer this now but you really need to know what you’re asking for when you talk to them. Use our descriptions if you’d like.
Inspires Repeat Visitors – The fact that you are inspired to add new content frequently will also encourage and increase your repeat visitor numbers. When people like what you contribute to the Web, they want to know when you add more. That’s where RSS feeds (Real Simple Syndication) come into play along with automated notices by email that new posts have been made. These announcements trigger former visitors to come back to read the rest of the article, or in the case of RSS, visitors can subscribe to receive the entire post through their RSS reader or mobile device. This is not just the “future” of how communication will evolve in a few years, but this is NOW, TODAY. If you are not experienced with how RSS works, having a blog site will introduce you to its importance for sure.
Two-Way Communication with Visitors – Through the use of blog comments, you are no longer restricted to one-way “outbound” communication with visitors like you would be with a traditional website. Sure, you can always have a “contact us” page on your traditional website, but blog comments allow for anonymous two-way discussion between you and your readers. And, every time someone makes a comment to one of your posts, the inclusion of their content full of keyword phrases helps you to build better search positioning. It’s like getting free SEO help from the general public! You probably searched Google for something related to “why WordPress” to arrive at this page. One of the reasons this page ranks so high is because of the many comments displayed.
Increase Your Perceived Industry Authority – Making frequent posts and sharing your opinion on what’s happening in your industry offers so much more potential for establishing rapport with your audience than a traditional Web site could offer. Why such a difference? Because traditional websites just take too darn long to format new content. Even if you open Dreamweaver software and copy an existing page to create a new one, you still have to format all that content, upload it to the right directory, assign page permissions, add the page manually to navigation….UGGG! A WordPress blog will allow you to add new pages in as little as five seconds! Period! And, that page can be set to appear in navigation on every other page on your entire website in the click of a button. You just can’t afford to spend that much time to make that many additions of content pages in such a short amount of time with a traditional website. And, when you’re “reporting” on industry happenings, and giving your opinions, speed is of the essence. That’s the difference.

More Brand Awareness – Since the common approach with a blog site is to build out the site into an industry-specific authority resource with hundreds or even thousands of pages of content, the number of opportunities for the general public to see your brand identity is multiplied exponentially over and above the traditional 10 to 30 page Web site.
Immediate Identification of Hot Topics Among Your Audience – If you make 10 posts and get one or two…or even no comments at all, and then all of a sudden you post a topic that brings 20 comments, you learn immediately of an interest. This is a highly valuable opportunity that you normally don’t see with a traditional Web site, unless you pay for a bunch of custom programming to create some forms and surveys. The utility to allow blog comments is included with every Blog installation automatically with no custom programming required.
Better Anchor for Original Articles – When you publish articles to directories and blog networks, you first want to post it to your blog site. Why is a blog site “better” for this than a traditional Web site? Because of the automatic archiving feature within every blog setup.
Automated Syndication – Blog posts can be automatically converted to RSS feeds and syndicated to blog directories and other peoples’ websites.
Backdoor FREE Entry to Yahoo! Search Addition – When you submit your RSS feed manually to Yahoo! you don’t have to pay their $299 listing fee as your site will be indexed for free.
24-Hour Listing in Bing/MSN – Adding the RSS feed to Bing/MSN is the fastest way to have your site indexed and it is common for even new sites to appear in Bing/MSN within 24 hours using this method.
One-Step Posting – It might sound like I’m repeating myself with “ease of use” or “ease of learning” already listed as a benefit, but this one is different. How many ways are there to add content to a Web site where you truly only click a single button to make the content appear live online? Only one that I’ve found and it’s through blog software. There are no 10, 5 or even 3-step processes to publish content live. It’s one single step.
You Control the Discussions – With traditional Web sites, the “old school” way of communicating with visitors was to add a forum or chat room. The problem with those was the need for maintaining the posts from spammers and removing discussions and predatory accounts that could threaten the integrity of your business. Blog sites changed all of that. You begin the topic of discussion. Your visitors make comments to the discussion you started. But, the comments people make are approved by you before anyone ever sees them on your Web site. It’s the best of all worlds without the worry of defaming your business with unacceptable posts.
Increased Functionality with Lower Cost – Thousands of pre-written programs called plugins can increase the functionality of your out-of-the-box blog software. Traditional websites require everything to be programmed. Even if you find an available PHP or ASP script to work with a traditional website, there is usually significant integration work and customizing required, whereas WordPress plugins are usually a 3-click install process.
Multi-User Capable – WordPress offers multi-user capability so that larger companies with marketing departments, for example, can offer editing power exclusivity or even read-only mode to others.
Free Upgrades – Unlike traditional Web site software like Dreamweaver, PhotoShop or Flash, upgrades to WordPress blog software is free.
Universal Platform – With the economy the way it is, designers and Internet marketing service providers are closing their doors and disappearing even more quickly than when I got started in this business in 1996. You’ve got to be careful these days. With traditional Web sites, very rarely will a new service provider agree to pick up where the old designer or developer left off. The result is that the new provider will want to charge you for starting from scratch. Conversely, almost anyone with basic PHP and MySQL experience can jump into your WordPress blog site project in a moments notice if something was to happen to the helper(s) that got your blog site setup for you in the first place.
Safety – Add images and media by uploading to server from within your secret admin area instead of through traditional ftp and risking deleting important files or uploading to the wrong directories
Freshness – Easily change your site layout and appearance by swapping themes. Great for temporary changes for holidays or seasons.
Reduced Loss of Work – Your work is automatically saved as you type even if you haven’t published your blog posts live to the web yet.
Ease of Printing – Designers are notorious for creating Web sites that are too wide to print. With a simple plugin, all your WordPress blog site content can be easily printed in easy-to-read format…without creating duplicate “printable” versions of pages. No need for sacrificing screen view design just so that people can print the pages.

Okay, so I just couldn’t stop at 35! There are just so many reasons why WordPress is a great fit for practically every situation.

Also interms of SEO , it has been far better than rest of the CMS i have used over period of time.

So let get started with AUTO INSTALLATION on cpanel enabled webhostings.

AUTOINSTALLER

Now what? Now you select the wordpress from auto installer

Selecting The Theme

Applying the Theme

Plugines for SEO

Writing a Blog Post

SEARCH ENGINE MARKETING

The term search eingine marketing is associated with Google and Paid markeitng on the search results

Paid advertising is any kind of advertising that you have to pay for. It is one of the three channels of marketing, along with owned advertising and earned advertising. With paid advertising, you pay the owner of ad space in exchange for use of that space.

For our convinince sake , i would go with the Adwords SEM campaign as its widely used all over and more of less every other campaign manager would be identical in the way of fucntioning.